let's talk business

i'm sharing financials, strategy, and what i've been building in secret

For the past two years, I’ve talked myself out of making and selling physical products. The margins are razor-thin, the logistics are complicated, and I’d spent enough time working in tech to know the difference between a real business and an expensive hobby with decent branding. So, I’ve kept writing this newsletter, creating short-form content, and selling exactly one digital pattern on Etsy, but I knew that wasn’t strategic or brave enough to scale.

I sat down at the beginning of the year and decided it was finally happening. I've always wanted to build a lifestyle brand with goods I could eventually design and manufacture at scale. But manufacturing requires capital, and capital requires revenue, and revenue requires starting somewhere. Patterns (yes, even one!) fund operations. A small drop funds for additional inventory. Inventory funds the eventual thing.